Human Resources 101

A new public awareness campaign has been launched to remind young working Albertans that injuries and fatalities can be only moments away.

“Anybody who loses focus for a moment is at risk of making a mistake on the job, and our young workers heading into the work force are the most vulnerable,” said Hector Goudreau, Minister of Employment and Immigration.

The campaign focuses on specific questions young workers should ask their employers to avoid a workplace injury or death.  Based on extensive research and testing, the campaign focuses on 15 to 19-year-olds and emphasises that workplace incidents can be very real with lasting consequences. It includes transit ads, video productions for movie theatres, posters, Internet banner ads - all of which encourage young workers to visit www.bloodylucky.ca.

“We find that every workplace incident uncovers several unfortunate choices that were made that led to the tragedy; there are no accidents,” says Dr. Michael Alpern of the Job Safety Skills Society, a member of the Young Worker Provincial Advisory Committee. “Research shows that young workers have a higher injury rate than their workplace peers. We see it first hand and we endorse any program that might save a life or limb.”

The campaign is part of Work Safe Alberta, a unique partnership between industry, labour and government. An integral part of the initiative is promoting workplace safety by increasing public awareness.

The videos can also be found at Bloody Lucky’s YouTube Video channel. (Warning: some of the content is graphic.)