I’m a bit of a coffee nut: home roasting, blending and more coffee-making equipment than you can shake a stick at. By my standards, I wouldn’t classify Starbucks’ coffee as outstanding. Decent and fresh, but not the best available in this community.
In spite of this, I am a Starbucks’ regular. Why? For the most part, because of the customer experience. The partners —as their employees are called— are engaging and the cafes are an inviting place to spend time.
In a Business Week online article, Harold Schultz, Starbucks chairman, lays out the “secret ingredient” that has led to Starbucks’ success; communicating passion.
- Lesson 1: Dig deep to identify what you are truly passionate about (hint: it’s not always the product itself) and convey that message to employees, customers, and colleagues.
- Lesson 2: Inspire your colleagues, investors, or employees by painting a picture of a world made better by your service, product, company, or cause.
- Lesson 3: To get the most out of people, a leader has to tap into their emotions as well as their minds.
0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.
Leave a Comment