One of the keynote sessions at this year’s Alberta HR Conference was presented by Matthew Adam, a Vice President with NAS Recruitment Communications. Matthew spoke of the importance employment branding plays in recruiting and retaining top-level talent.
In his session he covered:
- The goals for employment branding;
- What is included in a brand image;
- How to craft a successful employment brand; and
- Thoughts on the importance of a career’s website.
Keynote sessions don’t generally offer opportunity for in-depth coverage of a topic, but Matthew was able to convey a considerable amount of practical information within his session. One could take the material he presented and immediately begin to create an employment brand.
The NAS website has a host of recruitment communications articles and white papers available: as on-line documents, PDF files, and video presentations.
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