David Zinger posted this video clip on employee engagement from McDaniel Partners.
While the stats cited in the video are from American sources, I suspect the numbers for Canadian workplaces are similar.
In a non-profit organization, we’re not worried about customer engagement. The measure of our success is, once a client has used our services or gone through a program, we never see them again.
However, effective deliverly of services and programs also requires employees who are engaged. The motivation for working at a non-profit may, at some level, be different than working at a for-profit, but our employees still want to be engaged.
2 responses so far ↓
Judy // Jan 21, 2008 at 7:44 am
Thank you for referencing our video. We think it is so important that organizations recognize that customer engagement starts with their most important asset – their employees!
Employee engagement at Michael Specht - discussions on HR and technology // Jan 26, 2008 at 4:51 pm
[...] (Hat tip: HR 101). [...]
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